Back to Logo vs name trademark

Which option is most suited for my online business - word or logo trademark?

Founder & Trademark Attorney

For most online businesses, protecting the name as a wordmark is the higher priority. Online brand recognition typically centers on the business name, which appears in search results, domain names, social media handles, and customer reviews. A wordmark protects the name in any form it is displayed online.

If your visual brand identity, such as a distinctive logo or icon, is equally central to how customers recognize you, a figurative mark should be registered alongside the wordmark. A combined mark (name and logo together) is a practical option if the budget allows only one registration, as it covers the brand as it is most commonly used.

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