Back to Logo vs name trademark

I have a brand logo and name, do I need two trademark applications to protect my brand?

Written by Jan Buza

Co-founder of Trama

Yes. A wordmark and a figurative mark are separate types of trademark and must be filed as separate applications. Each requires its own set of government fees.

An alternative is to file a single combined mark application, which registers the name and logo together as one mark. This is less expensive than two applications but provides narrower protection: the combined mark covers the brand as used together, not each element independently. For the most complete coverage, two separate applications are the stronger approach.

Related questions

Brand protection advice for the gaming industry: Why, what, where, when & how to register a trademark

Global market value of the gaming industry is estimated at $203 billion and is expected to increase up to $545.98 billion by 2028 [1]. Nearly two thirds of all adolescents and adults admit playing video games on at least one platform [2]. Thought-provoking insights in this article highlight the crucial role of brand protection through trademark registration in order to amplify the success of game developers!

13 good reasons why startups should think about trademark registration from the very start

Approximately 100 million new businesses are established each year [1]. The failure rate of startups is around 90% [2] and while there is a myriad of factors that influence startup success, we do believe that effective brand protection represents one of them. This article thereby presents a concise summary of 13 good reasons why startups should think about trademark registration from the very start.

Stories of our clients: Eonce chocolate

“We focus on making simple and delicious chocolate, ethically sourced and without additives. That’s the real alchemy where you take something that does not exist and turn it into a reality that people can see, taste, touch and smell.” Jose and Julie first met in Culinary School in Seville and it has been their dream come true to establish Eonce Chocolate, a delicious brand proudly protected by Trama.