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Does the choice of font impact the registration of a word mark?

Written by Jan Buza

Co-founder of Trama

No. A wordmark protects the text itself, not how it looks. Font, color, size, and spacing are not part of a wordmark registration and have no bearing on whether the application succeeds or fails.

If the mark is refused on distinctiveness grounds, changing the font will not help. A wordmark is assessed on the distinctiveness of the words themselves. To incorporate a specific font or visual style into the protection, a figurative mark must be filed instead.

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