Trademark bullying, an often overlooked yet pervasive practice in the corporate world, poses a significant threat to small businesses and entrepreneurs. This practice, often employed by larger corporations, involves the aggressive assertion of trademark rights to intimidate smaller competitors or completely unrelated businesses. Recognizing the signs of such aggressive enforcement is crucial for safeguarding against potential legal threats and protecting fair competition.
Igor is the founder and CEO of Trama. As an experienced attorney and a technology enthusiast, he dedicated his career to bringing the 21st century to the world of law. As a CEO himself, he understands the priorities of the entrepreneurs his company serves.
In his free time, Igor likes running, biking and spending time with his family and friends.
Pavol Jozef Šafárik University, Košice, SK
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China continues to prove itself as a lucrative market for businesses worldwide, with its massive consumer base and rapidly growing economy. However, navigating the complexities of trademark registration in China can be a daunting task for even the most well-established brands. Despite efforts to protect their intellectual property rights, many companies have encountered hurdles in securing trademarks for their brands in China.
Chanel has emerged victorious in its six-year legal battle against luxury re-seller What Goes Around Comes Around (WGACA). The lawsuit initiated by Chanel centered on trademark infringement allegations against WGACA's use of a hashtag combining both company names to promote its Chanel items. The resolution of this case underscores the complexities surrounding luxury fashion resale and raises significant questions regarding trademark law and the rights of luxury brands.