
Domestic vs. Abroad: Which Trademark Applicants Are Most Likely to Go International
We analyzed a decade of WIPO filing data to see how much trademark activity goes abroad, how that's changed, and which nationalities file internationally most.
Igor is the founder of Trama. As an experienced attorney and a technology enthusiast, he dedicated his career to bringing the 21st century to the world of law. As a start-up founder himself, he understands the priorities of the entrepreneurs his company serves.
In his free time, Igor likes running, biking and spending time with his family and friends.
Pavol Jozef Šafárik University, Košice, SK

We analyzed a decade of WIPO filing data to see how much trademark activity goes abroad, how that's changed, and which nationalities file internationally most.

An EU trademark gives the impression of an EU-wide protection. EUIPO's own monitoring tells a narrower story, one that stops well short of the national registers where a lot of real conflicts actually surface. Here’s how we learned that firsthand.

Madrid promises "one application, many countries." Six months of WIPO filing data shows applicants target a much narrower, more concentrated set of markets.