
How to use cease and desist letters to protect your trademark rights
Business owners wishing to enforce their intellectual property (IP) rights can do so through a trademark cease and desist letter. The ability to enforce a trademark is one of the main benefits of having a registered trademark that indicates the origin of goods and services. With a registered trademark, the owner may take action against any other party who makes unauthorised use of their IP. This article will discuss the role of the cease and desist letter in IP rights protection and tips on how to respond if you receive one.
















































