Youtube set to protect trademarks of influencers shaping the society
Support services provided by YouTube now extend to automatic protection of a registered trademark for all videos and channels.
Evidence of Use
Evidence of use in trademark law refers to documentation or materials that demonstrate that a trademark has been used in commerce in connection with the goods or services listed in the trademark application or registration. Evidence of use is typically required for trademark applications that are based on actual use in commerce, as well as for maintaining and enforcing trademark rights.
Examples of evidence of use can include:
- Sales records and receipts
- Advertising and promotional materials, such as brochures, flyers, or social media posts
- Packaging or labeling displaying the trademark
- Invoices or receipts for goods or services sold under the trademark
- Samples of the product or service bearing the trademark
- Affidavits or declarations from individuals with knowledge of the trademark's use in commerce
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Trademark protection on social media: 3-Step Process
Social media plays a crucial role in the growth of any brand. If you are starting a business, prepare to leverage social media to at least some extent in the promotion of your company. Whether you make ads to run on Facebook and LinkedIn or define your company’s persona through viral posts and tweets, social media provides unique and valuable opportunities for businesses. It also can be a source of countless trademark infringements that can be detrimental to starting businesses.
Can you change your trademark over time?
Brands tend to evolve and undergo numerous changes over time. Many companies have changed their names to cater to a larger audience, either by altering their original logos for a more modern look or abandoning controversial words in their slogans. As the company expands beyond its planned offerings of goods and services or decides to take a different direction altogether, usually what follows are certain changes or even complete rebranding. A common question is then: can trademarks change over time? Well, it depends.