Trademark Dictionary
A deceptive trademark is a type of trademark that is likely to mislead or deceive consumers about the nature, quality, or origin of the goods or services being offered. Deceptive trademarks are not eligible for trademark protection under the law. Examples of deceptive trademarks may include a trademark that falsely suggests that a product is made in a certain country when it is not, or a trademark that falsely suggests that a product is made of a certain material when it is not.
It has been some time since Meta (former Facebook) has announced its change of the business name [1] and also much wider transition of its activities into metaverse. Since then, much has been written about that but let us allow some additional thoughts on “Why Meta?” and what does it mean from the trademark perspective.
Approximately 100 million new businesses are established each year [1]. The failure rate of startups is around 90% [2] and while there is a myriad of factors that influence startup success, we do believe that effective brand protection represents one of them. This article thereby presents a concise summary of 13 good reasons why startups should think about trademark registration from the very start.
Filing for trademark registration is something anybody can do with a single online application. Many business owners, however, decide to wait with trademark registration because the process can appear quite complicated at first sight. Applying without a legal representative can be a difficult and time-consuming process. Mistakes and errors are easy to make and can lead to weak trademark protection or the rejection of your trademark registration altogether.
