Trademark Dictionary
Trademark distinctiveness refers to the uniqueness and ability of a trademark to identify and distinguish the source of particular goods or services from those of other companies. A distinctive trademark is more likely to be protected under trademark law and to be registered with the appropriate government agency.
“WebSell is an all-in-one platform, meaning that we handle everything when getting businesses online. We have big plans for the brand so securing a trademark for our new name in various territories was essential.” Read the full story of WebSell, another satisfied client of Trama, from the perspective of Cillian McGillycuddy, marketing manager at WebSell.
Increasing environmental concerns lead to shifting consumer behavior, and many brands address these concerns by registering ‘green’ trademarks. The results of the study conducted by EUIPO in 2021 found a 900% increase in green trademarks being filed, demonstrating that “growing interest in sustainability is indeed reflected in the EUTMs filed at the EUIPO [1]. Read about the current green trademark trend in the EU in this article.
Many entrepreneurs still consider trademark registration to be the least important step in the process of establishing their brand. This can become a big issue. Not registering a trademark from the start leaves a company vulnerable to potential copycats and other forms of brand infringement that can significantly damage its reputation and hamper growth. Here are 5 main risks associated with not registering a trademark that can be detrimental to your brand
