Hugo Boss trademark challenge turned into PR nightmare
What happens when an internationally well-known luxury fashion house goes against a small family-owned Welsh brewery? As it turns out, a lot of unexpected things.
Trademark Bidding
Trademark bidding, also known as keyword advertising, is a practice where a business purchases advertising space on search engines using keywords that include another company's trademark or brand name. The goal is to drive traffic to their own website when a user searches for the other company's trademark or related terms. Trademark owners often view this practice as infringing on their trademark rights, as it may confuse consumers and lead them to believe that the advertiser is affiliated with or endorsed by the trademark owner. In some cases, it may also dilute the strength of the trademark by reducing its ability to identify a single source of goods or services.
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12 good reasons for musicians and bands to register a trademark
There is a myriad of reasons why trademark registration is of a crucial importance for musicians and bands. This article presents a concise summary of 12 key reasons why every brand in the music industry should think about registering for a trademark.
Never-ending battle of Louis Vuitton against counterfeit market
Another day another case of a trademark dispute between a fashion giant and a small food business. A South Korean fried chicken restaurant recently lost a trademark battle against designer Louis Vuitton. The court ruled in the designer's favor after determining that the restaurant's name Louis Vuitton Dak was too similar to Louis Vuitton.