Back to Logo vs name trademark

Shall we register a word trademark, image trademark, or a combination?

Senior Trademark Attorney

Which mark you need to register depends on what part of your brand you want to protect. The most comprehensive approach is to register three trademarks simultaneously—the name as a wordmark, the logo as a figurative mark, and the two together as a combined mark. This provides overlapping layers of protection covering the name in any form, the visual design, and the brand as used in practice.

If you’re budget-conscious, you should prioritize based on what is most likely to be copied and what would be most damaging to lose. For most businesses, the name is the element at the forefront. A wordmark registration for the name, followed by a figurative mark for the logo when resources allow, is a practical phased approach.

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