Back to Logo vs name trademark

If I trademark my logo, name and slogan at the same time, what is protected?

Founder & Trademark Attorney

If each is filed as a separate trademark, each element receives independent protection: the name as a wordmark covers the text in any form, the logo as a figurative mark covers the visual design as shown, and the slogan as a wordmark covers the phrase in any form.

If you file all three as a single combined mark (e.g., a logo that contains the visual elements + brand name + slogan), then the protection applies to the combination as a whole. The dominant elements of the mark are individually protected, but only to a certain degree.

Separate registrations for each element provide clearer, more reliable protection than a single combined filing and are thus recommended.

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