Back to Logo vs name trademark

I have several variations of my logo. Which one should I register?

Written by Jan Buza

Co-founder of Trama

You should prioritize the version you use most frequently in commerce, since that is the version most likely to be seen by consumers and linked with your goods and services. It’s also the version that is most likely to be copied.

However, if you’re not on a tight budget, you should register each distinct version separately. If resources are limited, consider the following: in the US, a black-and-white filing typically covers all color versions of the same design, making it a cost-efficient choice. In other jurisdictions, filing the primary version you use most in commerce is the practical starting point, with additional versions added over time.

Related questions

Facebook's transformation into Meta(verse): A Trademark Perspective

It has been some time since Meta (former Facebook) has announced its change of the business name [1] and also much wider transition of its activities into metaverse. Since then, much has been written about that but let us allow some additional thoughts on “Why Meta?” and what does it mean from the trademark perspective.

12 good reasons for musicians and bands to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for musicians and bands. This article presents a concise summary of 12 key reasons why every brand in the music industry should think about registering for a trademark.

Stories of our clients: Cyber Expedite

“Our goal at Cyber Expedite™ is to modernise the cyber security service procurement industry, to help organisations answer one simple question: I know I need a security service; I just don’t know what to ask for and who provides that service. We put so much effort into trading names and reviewing web domain registrations etc, why would you not want to protect that?” Cyber Expedite, founded by Niall McEvoy, seeks to add value to every organisation by simplifying the scoping and delivery of cyber security solutions and services.