Back to Logo vs name trademark

Does the upper case/lower case presentation matter when registering a trademark?

Founder & Trademark Attorney

No. Capitalization is not a substantive factor in trademark registration. The examiner assesses the distinctiveness of the text itself; how it is capitalized does not change that assessment or the protection granted.

Related questions

Should you trademark your domain name?

Intellectual property of a brand does not end with its name or logo, but can also cover domain name. If you want to reinforce your brand name and ensure visibility of your business online, you should consider trademarking your domain name.

Meta versus Meta: Facebook faced with multiple lawsuits following their rebrand

Tech-giant formerly known as Facebook announced a rebrand and a change of its name to Meta. Following that, there were many discussions about whether a company as big as Facebook could even end up holding a complete monopoly over such generic word given hundreds of already existing trademarks in the same field of services. The results of these disputes will be decisive for the future of Meta.

Stories of our clients: TrackMyStack

TrackMyStack is an app built first and foremost to solve a real problem - helping individuals to easily track their financial situation with maximum ease and retain an up to date view of their investments. “The app stores are a bit like the Wild West sometimes, so we want to be able to prevent others apps from trying to imitate our branding.” Read the full story of the founder of TrackMyStack, Georgios Kounenis.