Back to Logo vs name trademark

Does my logo need to be trademarked?

Founder & Trademark Attorney

There is no legal requirement to register a trademark for your logo. You can use it freely without registration.

Without registration, however, you have no grounds to prevent a third party from registering the same or a confusingly similar logo and then using that registration against you. You also have limited legal grounds to act against competitors who independently adopt a similar visual identity. A trademark registration resolves both of those vulnerabilities.

Related questions

Words to avoid when choosing a trademark

Your trademark is the face your brand. Trademark registration helps your customers to identify the goods and services you offer and differentiate them from the ones offered by your competitors. It is then essential to make sure that your trademark is distinct and recognisable enough to represent your brand.

13 good reasons why startups should think about trademark registration from the very start

Approximately 100 million new businesses are established each year [1]. The failure rate of startups is around 90% [2] and while there is a myriad of factors that influence startup success, we do believe that effective brand protection represents one of them. This article thereby presents a concise summary of 13 good reasons why startups should think about trademark registration from the very start.

12 good reasons for advertising companies to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for advertising companies. This article presents a concise summary of 12 key reasons why every creative that sheds light on others should think about registering for a trademark.