
Optimal trademark strategy for startups: What, why and when
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
Trademark protection starts from the filing date of the application, if the application gets registered after examination. Your rights are backdated to when you filed, not when registration was confirmed.
The US is the main exception to this rule because formal trademark rights begin from the registration date, though prior commercial use establishes common law rights from the date of first use in commerce.
What is the difference between the ™ symbol and the ℠ symbol?
What's the difference between a trademark, a patent and a copyright?
Can I file a trademark application if I'm not currently selling any products?
Should I get a trademark when I start my business, or should I do it later?
Can I register a trademark later if I can prove I was using it?
What requirements must a mark meet to be eligible for registration?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.