Back to Trademark basics

Should I get a trademark when I start my business, or should I do it later?

Written by Jan Buza

Co-founder of Trama

Businesses seeking brand protection should file as early as possible. Since protection starts from the filing date, filing early secures priority over third parties who may subsequently attempt registered an identical or confusingly similar mark in the same class and jurisdiction.

To minimize upfront costs, a practical starting point is the country with the largest customer base and highest sales volume, where the risk of brand copying is greatest. Over time, the trademark can be expanded to additional jurisdictions by filing a separate application in each. If an issue arises with one application, it has no effect on the others.

Start your trademark application with a free lawyer's check with Trama.

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