The cost of trademark registration depends on three main factors: the country or countries where you register, the number of Nice Classification classes included in the application, and whether you use a legal representative.
Country fees vary significantly, since each IP office sets its own rate. For example, the base fee ranges from NZ$ 70 (Kč 865) in New Zealand to €850 (Kč 21,350) in the European Union. Registering in multiple countries means paying each office separately, though the Madrid System (WIPO) allows a single application to cover multiple countries at once, which tends to be cost-efficient for five or more countries.
Classes of goods and services define the scope of protection. Most IP offices charge a base fee covering one class, with additional classes charged separately. The extra class fee varies by jurisdiction. On average, most trademark owners register in 2 to 3 classes.
If you use a legal representative (attorney, law firm, or online legal service), their fees are added on top of the government fees. Representation is optional for local applicants in most jurisdictions, but mandatory for foreign applicants in some, including the US and EU.
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