Back to Logo vs name trademark

What does a logo trademark protect?

Founder & Trademark Attorney

A logo trademark protects the specific visual representation shown in the trademark application. That means the graphic elements, their arrangement, and their overall impression. It gives the owner exclusive rights to use that visual design in connection with the registered goods or services and grounds to challenge uses of an identical or confusingly similar image.

It does not protect the name or words that appear alongside the logo unless those are also registered as a wordmark or combined mark. A business with only a logo registration has limited grounds to act against a competitor who uses the same name in a different visual style.

Related questions

When should I register my trademark?

Timing is everything, and this is especially true when it comes to trademark registration. Choosing to trademark your brand at the right time is much more important than you would think.

12 good reasons for online retailers to register a trademark

Are you still wondering if trademark registration is the right course of action for you? Have you heard all the reasons but are left unsure how trademark registration can help your business? This article presents a detailed list of 12 good reasons why trademark registration should be considered by all online retailers.

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Amazon brand registry and trademark requirement

In May 2017, Amazon introduced its Brand Registry with the goal of enhancing the protection and performance of brands selling on Amazon. Registered trademark is one of the key requirements for enrolling in this program. This article reviews the main benefits as well as provides an overview of the trademark registration process necessary to benefit from the advantages offered as part of Amazon Brand Registry.