Is a word mark just the text or also the font?

Photo of Jan Buza

Written by Jan Buza

Co-founder of Trama

A word mark typically refers to the textual representation of a trademark. It includes the specific wording, letters, and characters that make up the trademark. However, a word mark does not inherently include the specific font or stylization of the text.

In trademark registration, the focus is primarily on protecting the distinctive words or phrases themselves, rather than a particular font or style. This means that the protection extends to the textual content and its unique combination of words, regardless of the font or visual presentation.

When you register a word mark, you are safeguarding the exclusive right to use that specific wording in connection with the goods or services specified in your trademark application. The registration does not restrict you to using a particular font or prevent others from using similar wording in different fonts or stylizations.

However, it is worth noting that some trademark offices may allow you to claim a specific font or stylization as a distinctive feature of your word mark if it contributes significantly to its overall distinctiveness. In such cases, the font or stylization may be protected as part of the registered trademark. This typically requires providing a clear representation of the word mark in the specific font or stylization during the application process.

Advice icon

Haven't found what you are looking for?

Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.