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How much does international brand registration cost?

Written by Jan Buza

Co-founder of Trama

There is no single international registration that covers all countries. Trademark rights are territorial, and protection must be obtained in each jurisdiction separately.

The most cost-efficient route for multi-country registration is the Madrid System (WIPO), which allows a single application to designate multiple member countries. The cost is a base international fee plus a per-country designation fee for each territory. Each designated country then examines the application under its own national rules.

Alternatively, regional systems such as the EU trademark (covering all 27 EU member states through a single EUIPO application) offer broad coverage at a lower cost per country than filing nationally in each member state.

Plan your international trademark strategy with Trama; free initial consultation available.

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Your trademark is the face your brand. Trademark registration helps your customers to identify the goods and services you offer and differentiate them from the ones offered by your competitors. It is then essential to make sure that your trademark is distinct and recognisable enough to represent your brand.

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“Our goal at Cyber Expedite™ is to modernise the cyber security service procurement industry, to help organisations answer one simple question: I know I need a security service; I just don’t know what to ask for and who provides that service. We put so much effort into trading names and reviewing web domain registrations etc, why would you not want to protect that?” Cyber Expedite, founded by Niall McEvoy, seeks to add value to every organisation by simplifying the scoping and delivery of cyber security solutions and services.

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In 2021, the IPO received a record 196,639 trade mark applications, a 43.5% increase from 2020 which was the previous record year for trade mark applications [1]. Both the number of applications and trade marks registered have been consistently rising since 2011. As the numbers continue to grow in 2022 we can observe a number of trends that continue to influence the world of IP rights.