Importance of brand in the transportation sector

Insights, key indicators and case studies that inspire providers of transportation services.

Hero - transportation industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 24

    Perceived importance of brand

  • 11

    Willingness to pay premium for brand


January, 20245 minutes read

Landmark ECJ Decision Upholds Vespa's 3D Trademark: A Victory for Iconic Design Protection

The recent decision by the European Court of Justice (ECJ) overturning the ruling of the Fifth Board of Appeal of the European Union Intellectual Property Office (EUIPO) marked a pivotal moment for Piaggio's Vespa. The iconic Italian scooter has not only stood the test of time but has triumphed in the legal arena, reinforcing its status as a registered unique design. This legal victory not only protects Vespa's distinctive design but also sets a precedent for the recognition of 3D trademarks in cases involving iconic design products.


October, 20235 minutes read

British indie band Easylife forced to rebrand after a lawsuit from easyGroup

In the world of entertainment, a band's name is often their first impression on potential fans. It's a crucial part of their brand, embodying their identity and style. But what happens when a band's chosen name leads to legal troubles and threatens to overshadow their music career? British indie pop group Easy Life recently found themselves in such a predicament when they were forced to change their band name due to a trademark dispute with easyGroup, a majority shareholder in airline company easyJet.


September, 20235 minutes read

Porsche's electric car sound trademark rejected by the EUIPO

In a world increasingly defined by visual branding, a quieter but no less profound revolution is taking place—one that centers on the power of sound. In this soundscape of innovation, the concept of sound trademarks has emerged as a novel frontier in intellectual property. German sports car manufacturer Porsche recently found itself embroiled in a trademark dispute that not only underscores the challenges of creating a unique electric vehicle sound but also sheds light on the broader significance of sound trademarks in a rapidly changing automotive landscape.


October, 20225 minutes read

Ford files 19 new trademark applications for NFT-related services

Ford joins the ranks of internationally renowned companies that have made an entry into the NFT and Web3.0 space with new trademark registrations. The American car company filed 19 new trademark applications to cover virtual automobiles and online retail services. As more companies are getting involved with NFT projects, unique IP concerns are expected to follow soon.

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