
How media companies protect their brands: The case of Netflix, Disney+, and HBO
In the world of entertainment, intellectual property isn't just a legal formality—it's the foundation of a media company’s business model. From blockbuster films and binge-worthy series to character-driven merchandise and licensing deals, the value of a brand often hinges on how well its trademarks are protected and enforced. Trademarks allow media giants to maintain creative ownership, fight off imitators, and capitalize on fan loyalty across global markets. In this article, we explore how leading companies like Netflix, Disney, and HBO use trademarks not only to defend their content, but to build billion-dollar empires around it.