Trademark and IP-related news for the legal professionals

Insights, news and case studies that inspire fellow colleagues in the legal industry.

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Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 24

    Perceived importance of brand

  • 11

    Willingness to pay premium for brand

US Law

May, 20245 minutes read

Lock in Lower Costs: US Trademark Fees Set to Increase in 2025

If you’ve been considering registering a trademark for your business, now is the time to act. The United States Patent and Trademark Office (USPTO) has announced a notice of proposed rulemaking (NPRM) that will significantly increase fees associated with trademark processes for the year 2025. Business owners planning to register trademarks in the US should take immediate action to avoid impending cost increases.

Trademark Registration in the US

April, 20245 minutes read

Understanding Well-Known Trademarks: Key Requirements and Advantages

Trademarks serve as vital assets for businesses, acting as distinct identifiers that protect the integrity and value of their brands. However, not all trademarks receive equal protection under the trademark law. While regular trademarks offer fundamental safeguards, well-known trademarks enjoy enhanced levels of protection and recognition across various jurisdictions. Understanding the differences between these two types of trademarks is essential for businesses seeking to secure their intellectual property and establish a strong market presence.

ukipo cover

April, 20245 minutes read

Understanding 5 Most Common Reasons for Trademark Registration Refusal in the United Kingdom

Trademark registration is a critical step for businesses looking to protect their brand identities in the United Kingdom. Every year, numerous enterprises submit trademark applications to secure legal rights for their symbols, logos, and brand names. However, a considerable number of these applications face rejection due to various factors assessed by the UK Intellectual Property Office (UKIPO). Business owners who wish to maximize their chances of successful registration should be aware of these common pitfalls people make when submitting their application.


March, 20245 minutes read

2024 Edition of EUIPO's SME Fund: Expanded Support for Intellectual Property Protection

Trademark registration plays a crucial role in distinguishing a company's goods and services from those of its competitors, solidifying a secure brand image in the eyes of consumers. Safeguarding a brand is vital for businesses, and to assist in this endeavor, the European Union Intellectual Property Office (EUIPO) and the European Commission have announced the launch of the 2024 edition of the Ideas Powered for Business SME Fund. This initiative offers intellectual property vouchers aimed at supporting small and medium-sized enterprises (SMEs) based in the EU.


February, 20245 minutes read

Trademark Bullying: Recognizing and Responding to Aggressive Enforcement Tactics

Trademark bullying, an often overlooked yet pervasive practice in the corporate world, poses a significant threat to small businesses and entrepreneurs. This practice, often employed by larger corporations, involves the aggressive assertion of trademark rights to intimidate smaller competitors or completely unrelated businesses. Recognizing the signs of such aggressive enforcement is crucial for safeguarding against potential legal threats and protecting fair competition.

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February, 20245 minutes read

5 Major Brands That Faced Difficulties with Trademark Registration in China

China continues to prove itself as a lucrative market for businesses worldwide, with its massive consumer base and rapidly growing economy. However, navigating the complexities of trademark registration in China can be a daunting task for even the most well-established brands. Despite efforts to protect their intellectual property rights, many companies have encountered hurdles in securing trademarks for their brands in China.


February, 20245 minutes read

Look-Alikes: 5 High-Profile Trademark Infringement Cases Involving Visual Similarity

Visual identity plays a crucial role in brand recognition, and even subtle similarities can escalate into high-profile legal disputes. From iconic restaurants to global fashion giants, these 5 cases underscore the importance of distinctive brand identities and the potential consequences when one entity's visual elements bear an uncanny resemblance to another.

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January, 20245 minutes read

Another Company Using Your Name? Here's What You Can Do

Thousands of new businesses emerge daily. And while competition is healthy for the market, it can become a serious concern when companies not only share similar names but also offer comparable products and services. The failure to address this issue early on may pose a significant threat to the very essence of a brand.


November, 20233 minutes read

Trademark Protection for Startups: Cost-Effective Approaches in the United States

For emerging startups entering a highly competitive landscape, establishing a strong brand presence is crucial. One of the key components of building a recognizable brand is securing trademark protection. Trademarks not only distinguish your products or services from competitors but also serve as valuable assets for your business. However, for startups with limited resources, the cost of trademark protection can be a significant concern. In this article, we will address common concerns about trademark registration and go over cost-effective approaches for startups seeking brand protection in the United States.


November, 20235 minutes read

Navigating Green Trademarks: Lessons from Argentina's Eco Water Case

In a recent trademark case in Argentina, the Federal Court of Appeals made a groundbreaking decision that could have implications for brands globally, particularly those incorporating sustainability-centric terms into their trademarks. The case involved water company ECO DE LOS ANDES's trademark applications, which had been rejected by the National Institute of Industrial Property (NIIP) and the district court. The rejection was based on concerns that the mark misled consumers and violated laws governing ecological, biological, or organic products.

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