News and information about brand protection

Insights, key indicators and case studies that inspire.

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Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 24

    Perceived importance of brand

  • 11

    Willingness to pay premium for brand


March, 20245 minutes read

4 Well-Known Brands That Failed to Protect Their Trademarks

For well-established brands, trademark protection is paramount to safeguarding their market position and preserving their unique identity. However, even the most influential brands are not immune to challenges in protecting their trademarks, facing legal battles, court examinations, and unexpected setbacks. Here, we delve into the stories of well-known brands that encountered difficulties in safeguarding their trademarks despite their considerable influence.


August, 20235 minutes read

Trademark Clearance for Pharmaceutical Products: Navigating Regulatory Hurdles in the Life Sciences Industry

The process of navigating trademark clearance in the life sciences industry, especially for pharmaceuticals, is rife with regulatory hurdles that necessitate a nuanced and well-informed approach. In this article we delve into the significance of trademark clearance within the pharmaceutical sector, the challenges it presents, and strategies to effectively navigate the regulatory landscape.


August, 20235 minutes read

Slogans and Taglines as Trademarks: Crafting Memorable Brand Messaging

Slogans and taglines shine as powerful tools for creating a distinct brand identity and establishing a strong emotional connection with the audience. In addition to their role as brand messaging, slogans and taglines can also serve as valuable trademarks, offering legal protection and differentiation in the market. This article explores the strategies behind crafting effective slogans and taglines that not only resonate with audiences but also serve as unique trademarks.


August, 20235 minutes read

Tesla prevails in trademark battle against 'Tesla Beer' in China

Protecting a brand's identity is not only a matter of business strategy but also a legal imperative. The recent triumph of Tesla in its trademark infringement case against "Tesla Beer" in China highlights the critical concepts of likelihood of confusion and bad faith within trademark law.


July, 20235 minutes read

Trademarking Barbie: Mattel's battle to protect the iconic doll brand

For decades, Barbie has reigned as one of the most iconic and beloved toy brands in the world. Since her debut in 1959, the blonde-haired, blue-eyed fashion doll has captured the hearts of millions of children and collectors alike. Behind Barbie's immense success lies Mattel, the toy manufacturing giant responsible for her creation and subsequent global phenomenon. To safeguard their intellectual property and maintain Barbie's brand integrity, Mattel has fiercely protected their trademarks related to Barbie through rigorous policies and real cases of trademark disputes. In this article, we will explore Mattel's trademarks and their commitment to preserving the Barbie legacy.


May, 20235 minutes read

Yuga Labs prevails in landmark NFT trademark lawsuit over Bored Apes

There has been an increase in trademark disputes related to digital assets, including non-fungible tokens (NFTs), as the popularity and adoption of digital assets have grown. Most recently, Yuga Labs, the entity responsible for one of the most well-known NFT initiative known as Bored Ape Yacht Club (BAYC), has emerged victorious in a trademark infringement lawsuit against Thomas Lehman.


May, 20235 minutes read

BeReal App and BeReal clothing brand in legal dispute over name rights

BeReal, an emerging social media app that has gained popularity as a photo-sharing platform, is currently embroiled in a legal dispute with a small London-based womenswear company sharing the same name. The app distinguishes itself by promoting authenticity and encouraging users to showcase their unfiltered selves. However, the clash arose when BeReal sought trademark registration in various categories, including clothing, overlapping with the prior registration of the London-based BeReal clothing brand.


May, 20235 minutes read

Cohiba Trademark Dispute: The battle for ownership of the iconic cigar brand

The trademark dispute over the word “Cochiba” between General Cigar Co and Empresa Cubana del Tabaco is one of the longest-running and most high-profile trademark disputes in recent history. The dispute centers around the ownership of the Cohiba trademark, one of the most iconic and recognizable cigar brands in the world, and has involved legal battles in multiple countries over several decades.


May, 20235 minutes read

Cannabis trademarks: Navigating the challenges of the legal grey area

The cannabis industry is growing rapidly, with global sales expected to reach nearly $149 billion by 2031. Considering the ongoing discussions on the legalization for cannabis and of cannabis-derived products observed in the EU and the US in recent years, we can see a surge in companies that are beginning to invest in the market as a serious profit opportunity. Though the industry has seen significant improvement, particularly around legality, it continues to face many challenges, including in the area of intellectual property.

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