“Travelling can be quite stressful. Many people are looking for more convenience when it comes to booking their tours and excursions and things to do on holiday before they travel. If we can take one less stress away then we are doing what we set out to do.” Read the whole story of TravelON World from the perspective of its Co-Founder, David Gainford, and learn how Trama protects this inspiring brand on its mission to provide all-encompassing travelling experiences to the most beautiful destinations.
Importance of brand in the hospitality sector
Insights, key indicators and case studies that inspire providers of hospitality services.
Key indicators on the importance of brands
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
Perceived importance of brand
Willingness to pay premium for brand