Importance of brand for technological innovators

Insights, key indicators and case studies that inspire innovators driving the technological progress.

Hero - engineering industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 32

    Perceived importance of brand

  • 11

    Willingness to pay premium for brand


January, 20223 minutes read

When trademark becomes more renown than the real thing

Trademark registration can be viewed as a crucial step towards the market success. This article presents a closer look into the role of trademark registration in the success stories of Jacuzzi, Ping-Pong and Zamboni, for which the trademark has become more renown than the very product these brands describe.

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May, 20215 minutes read

Stories of our clients: Omniwave

One of the best things about life in trama™ is that we come into a first-hand contact with inspiring entrepreneurs, their breathtaking inventions and that we can make our small contribution to making their business aspirations come to life! Omniwave is certainly one of these cases and together with Jorn Mineur, project manager at Bloomline which launched its Omniwave technology, we explore the entrepreneurial path that led to this novel product.

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January, 20215 minutes read

Stories of our clients: UNIPAS

Our clients are number one priority for Trama. We take joy in their success and we are glad for their trust that allowed us to protect their brand in the first place. UNIPAS represents one of our clients and we firmly believe that this story from its founder, Ing. Maroš Kara, will inspire other companies to protect their good reputation.


December, 20207 minutes read

12 good reasons for technological innovators to register a trademark

There is a myriad of reasons why trademark registration is of a crucial importance for technological innovators. This article presents a concise summary of 12 key reasons why every innovator driving the technological progress should think about registering for a trademark.

Protect your brand and think about its future with trama™