Written by Jan Buza
Co-founder of Trama
A trademark offers legal protection by giving you the exclusive right to a brand name or logo and the ability to act against any identical or confusingly similar brands from misusing your brand in the market. It also gives you the legal grounds to oppose infringing trademark applications during their registration process..
In legal proceedings related to brand infringement, registered trademark ownership simplifies the process by shifting the burden toward the infringing party rather than the trademark owner.
Registration also acts as a deterrent because the ® symbol signals that the owner is prepared to enforce their rights. Where infringement occurs, the owner can issue a cease and desist letter founded in legal arguments and can claim damages.
What is the difference between the ™ symbol and the ℠ symbol?
What's the difference between a trademark, a patent and a copyright?
Can I file a trademark application if I'm not currently selling any products?
Should I get a trademark when I start my business, or should I do it later?
Can I register a trademark later if I can prove I was using it?
What requirements must a mark meet to be eligible for registration?
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
