Back to Trademark monitoring

What is trademark monitoring?

Founder & Trademark Attorney

Trademark monitoring is the ongoing practice of tracking trademark databases and other channels for new applications or uses that could infringe on an existing registered trademark.

Registration gives a trademark owner exclusive rights to use the mark in commerce, but it does not automatically alert the owner when someone else files a similar mark or starts using a confusingly similar brand. The owner must discover and act on infringement themselves. Monitoring is the process of doing that systematically, rather than relying on chance.

The most common focus is trademark registers: new applications for confusingly similar marks can be opposed during the opposition window, but only if the owner is aware of them in time. Monitoring services can also cover business registers, domain names, social media, and online marketplaces.

Related questions

NBA stars are using NFTs to expand their personal brand

According to the Growth Trend Analysis and Forecast Report by MarketDecipher, the sports memorabilia market size will be US$26 billion in 2021, with NFT sports collectables currently estimated at US$1.4 billion, which is estimated to double its market size at a 100% growth rate and reach 2.6 billion in 2022. As a result, many professional NBA athletes such as Kevin Durant and King James LeBron are not missing an opportunity to further develop their personal brands by offering fans new ways to connect with them through ownership of unique digital assets.

Stories of our clients: ForZet, architecture and design studio

All architects have their own unique style. Successful projects speak for the architect and provide the most effective marketing strategy. In the field of architecture, it is the name of the architect which communicates quality and provides the basis for the brand’s success. Learn more about the story of ForZet, an architecture and design studio that has allowed Trama to help their brand protection efforts.

World Cup Qatar 2022 trademark dispute between FIFA and PUMA ended with a draw

Trademark battle between FIFA and the PUMA regarding the upcoming soccer World Cup in Qatar led to cancelation of trademarks of both parties. This case highlights yet another gray area of trademark laws: the risky practice of registering sporting events as trademarks