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What are the 3 most common trademark types?

Written by Jan Buza

Co-founder of Trama

The three most commonly registered trademark types are wordmarks, figurative marks, and combined marks.

A wordmark protects a name, word, or combination of letters and numbers in text form, with no specific visual styling. This gives the broadest protection for the name itself, covering it in any font, color, or presentation.

A figurative mark protects a logo or graphic element. It covers the visual design as shown, without extending protection to any words it may contain.

A combined mark protects a name and logo together as a single mark. It is the most common choice for businesses that use a consistent name-and-logo combination, though it only protects the two elements as used together.

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When should I register my trademark?

Timing is everything, and this is especially true when it comes to trademark registration. Choosing to trademark your brand at the right time is much more important than you would think.