Back to Using your trademark

Can I launch my website and use the TM symbol while my application is pending?

Founder & Trademark Attorney

Yes. You can operate commercially and launch your website as soon as your trademark application is filed. Your filing date establishes your priority right, and trademark protection runs retroactively from that date if the application succeeds.

The ™ symbol can be used from the moment you are asserting trademark rights, including during the pending period. The ® symbol cannot be used until the trademark is fully registered.

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“We focus on making simple and delicious chocolate, ethically sourced and without additives. That’s the real alchemy where you take something that does not exist and turn it into a reality that people can see, taste, touch and smell.” Jose and Julie first met in Culinary School in Seville and it has been their dream come true to establish Eonce Chocolate, a delicious brand proudly protected by Trama.