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What requirements must my website screenshot meet to be accepted as a trademark specimen?

Written by Tomas Orsula

Senior Trademark Attorney

A website screenshot submitted as a trademark specimen must meet the following requirements:

The screenshot must be real and capture an actual, accessible webpage; not a mockup or digitally altered image.
The mark displayed in the screenshot must exactly match the mark included in the application.
The mark must be legible and clearly displayed.
The screenshot must include the URL of the page and the date it was captured.
The page must show the goods or services available for purchase under the mark, with a visible price and ordering mechanism.

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