Back to Trademark specimen

What can I submit as a specimen when registering a service mark?

Written by Jan Buza

Co-founder of Trama

When registering a service mark, your specimen should show the mark in actual use in the sale or advertising of the specific services listed in the application. You can submit a website screenshot showing the mark used in connection with the services (including the URL and date), printed marketing materials or brochures displaying the mark alongside a description of the services, or business signage or promotional materials in which the mark is visibly associated with the specific services listed in your goods and services section.

A specimen that shows only the mark without clearly connecting it to the services offered is not acceptable. The link between the mark and the specific services in the application must be apparent from the specimen itself.

Related questions

Trademark Registration: DIY vs Professional Service

Filing for trademark registration is something anybody can do with a single online application. Many business owners, however, decide to wait with trademark registration because the process can appear quite complicated at first sight. Applying without a legal representative can be a difficult and time-consuming process. Mistakes and errors are easy to make and can lead to weak trademark protection or the rejection of your trademark registration altogether.

How to maximise chances of a trademark registration success?

Skill, experience and attention to detail play an essential role in mitigating the potential risks that could impede a successful trademark registration. Given the non-refundable trademark application fees, relying on a trusted expert can provide applicants with an economic benefit in addition to the peace of mind.

christina-wocintechchat-com-L85a1k-XqH8-unsplash

Amazon brand registry and trademark requirement

In May 2017, Amazon introduced its Brand Registry with the goal of enhancing the protection and performance of brands selling on Amazon. Registered trademark is one of the key requirements for enrolling in this program. This article reviews the main benefits as well as provides an overview of the trademark registration process necessary to benefit from the advantages offered as part of Amazon Brand Registry.