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What are the benefits of applying for a trademark as an individual?

Senior Trademark Attorney

Individual ownership is appropriate in specific circumstances. The most common is where a business is not yet incorporated, and trademark rights need to be secured immediately; the individual can file now and transfer ownership to the company later.

It is also appropriate where the individual deliberately wants to retain personal control over the mark, for example, a public figure licensing their name to a commercial partner while retaining ownership rights. This allows the individual to grant and withdraw licenses independently of any single business relationship.

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