When does the validity of a trademark start?

Photo of Tomas Orsula

Written by Tomas Orsula

Senior Trademark Attorney

The protection of your trademark starts from the date of filing. Once you file your application, you gain priority right over anyone who files a trademark with an identical or confusingly similar name or logo after you. For this reason, it is advisable to file your trademark as soon as possible to prevent others from copying and damaging your brand or securing the trademark before you.

The trademark protection only applies to those countries where you register your trademark. You can always start with one country and expand your registration in the future. The more countries you choose, the more expensive the registration gets.

The protection also applies only to chosen classes selected based on the brand's core business. There are 45 Nice classes from which you can choose; however, it is advisable to leave this choice up to your legal representative.

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