IP cases involving Grundig Multimedia AG

Intellectual property of a brand does not end with its name or logo, but can also cover domain name. If you want to reinforce your brand name and ensure visibility of your business online, you should consider trademarking your domain name.

Your trademark is the face your brand. Trademark registration helps your customers to identify the goods and services you offer and differentiate them from the ones offered by your competitors. It is then essential to make sure that your trademark is distinct and recognisable enough to represent your brand.

McDonald’s, or “McBully, as labelled by Pat McDonagh, the founder of Irish chain of fast-food restaurants Supermac’s, has suffered another defeat. Following the previous loss of its “Big Mac” trademark, the use of “Mc” is no longer protected by trademark.