IP cases involving Astrazeneca AB

Taking a creative spin on an already established and renown brand may seem as a good strategy for devising a name for a startup company but it may backfire. This article summarises one of the contemporary cases in this area, revealing that Airbnb’s trademark protects the company against unexpected threats.

Social media plays a crucial role in the growth of any brand. If you are starting a business, prepare to leverage social media to at least some extent in the promotion of your company. Whether you make ads to run on Facebook and LinkedIn or define your company’s persona through viral posts and tweets, social media provides unique and valuable opportunities for businesses. It also can be a source of countless trademark infringements that can be detrimental to starting businesses.

TrackMyStack is an app built first and foremost to solve a real problem - helping individuals to easily track their financial situation with maximum ease and retain an up to date view of their investments. “The app stores are a bit like the Wild West sometimes, so we want to be able to prevent others apps from trying to imitate our branding.” Read the full story of the founder of TrackMyStack, Georgios Kounenis.