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Should I start by registering the trademark in one country and then add more, or do all at once?

Senior Trademark Attorney

The right approach depends on two factors: where you are commercially active and what your budget allows.

If you are already operating in multiple markets or plan to launch soon, registering in all of them simultaneously establishes the same priority date in each and is the more secure strategy. Waiting to add countries later means accepting the risk that a third party files first in those markets in the interim.

If you’re budget-conscious, start with the market that presents the greatest business risk if protection is delayed, typically your primary market or the one where you are most at risk of being copied. Expand to additional markets as resources allow.

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