Classes of goods & services

A registered trademark protects the brand only in the goods and services specified in its application. That means a restaurant and an unrelated cleaning company can both own the same or a similar trademark, while a fast-food chain and a line of spicy sauces probably won't be able to coexist.

This is why the selection of particular goods and services represents a key part of the trademark registration process.

If you plan to get a trademark and are not sure about which classes to select, below you can find our answers to some of the frequently asked questions on the topic.

Frequently asked questions

Stories of our clients: Scramble

”Imagine what kind of startup performance we would see with founders spending 5% of their time on fundraising instead of 50%?” Scramble, founded by Kamil Kurmakayev, presents an elegant solution for startups’ fundraising needs and it is our pleasure to protect this brand that helps others.

Common mistakes to avoid when registering a trademark

Creating a business is not an easy job. From sketching out the business plan to choosing the name and logo, the whole process requires a lot of time and effort as nobody would want this amount of planning to go to waste. This is why business owners shouldn’t brush over one of the most important steps in the process of establishing their company – registering a trademark.

Perceived similarity of trademarks: Lessons from Starbucks trademark disputes

One of the most common reasons for trademark disputes has to do with the perceived similarity between existing trademarks. The two trademarks are considered “similar” if they share common characteristics connected to their appearance, sound, meaning and commercial impression, and if they are used for related goods or services. This is seen as a problem from brand perspective because the consumers might believe that the owners of the two trademarks are related, affiliated, connected, or that the goods or services originate from the same source.