What happens if my brand name/logo I use on Amazon doesn't match my trademark?

Brands tend to evolve and undergo numerous changes over time. Many companies have changed their names to cater to a larger audience, either by altering their original logos for a more modern look or abandoning controversial words in their slogans. As the company expands beyond its planned offerings of goods and services or decides to take a different direction altogether, usually what follows are certain changes or even complete rebranding. A common question is then: can trademarks change over time? Well, it depends.

The Federal Supreme Court ruled that the gold-coloured foil-wrapped chocolate bunny from Lindt & Sprüngli can claim trademark protection against the competing product from Lidl. Lidl is no longer allowed to sell its rabbit because of the risk of confusion and must destroy existing copies of the product.

TrackMyStack is an app built first and foremost to solve a real problem - helping individuals to easily track their financial situation with maximum ease and retain an up to date view of their investments. “The app stores are a bit like the Wild West sometimes, so we want to be able to prevent others apps from trying to imitate our branding.” Read the full story of the founder of TrackMyStack, Georgios Kounenis.