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If my trademark is pending can I access the full scope of Amazon Brand Registry benefits?

Written by Jan Buza

Co-founder of Trama

Yes. Amazon Brand Registry grants full access based on a pending application serial number. You do not need to wait for the trademark to be fully registered to access all Brand Registry tools and protections.

The one risk: if the trademark application is ultimately refused by the IP office, Amazon may revoke Brand Registry access. Ensuring the mark is eligible before filing reduces this risk.

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