Trademark class 35: Advertising, business administration, retail and wholesale
Detailed overview of Nice class 35, one of 45 classes of goods and services commonly recognized by intellectual property offices. Classes of good and services help define the industry and vertical in which your brand will be protected by the trademark.
Class 35
Class 35 covers advertising, business administration, retail and wholesale. Additional services encompassed in Class 35 include business consultancy, marketing, data processing, accountancy, auctioneering services and rental of vending machines.
What does trademark class 35 include?
Business analysis and information services, and market research
Business intermediary and advisory services in the field of selling products and rendering services
Promoting the goods and services of others via computer and communication networks
Provision of an online marketplace for buyers and sellers of goods and services
Retail services in relation to alcoholic beverages (except beer)
Retail services in relation to downloadable electronic publications
Retail services in relation to information technology equipment
Examples of trademarks registered in class 35
For which industries and sectors would we recommend class 35?
Classes associated with class 35
These classes are commonly associated with the selected class, extending the level of brand protection and their inclusion may be advisable depending on the specific nature of your brand.
What's a proper specimen for class 35?
Suitable specimens for Class 35 include website screenshots and advertising materials bearing the mark. For more examples, including pictures, visit our Specimen guide for Class 35.
Trademark class 35 manuals
What are trademark classes of goods & services?
45 Classes of goods & services
All goods & services are categorised into 45 Nice classes
Choosing the right classes
The selection of classes defines the scope of trademark protection
Maximising application success
Tailor-made selection of relevant classes for all our clients



